Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!