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David Ogilvy

Leaders grasp nettles.

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If it doesn't sell, it isn't creative.

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The consumer isn't a moron; she is your wife.

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Advertising is only evil when it advertises evil things.

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Ninety-nine percent of advertising doesn't sell much of anything.

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What you say in advertising is more important than how you say it.

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Never stop testing, and your advertising will never stop improving.

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The more informative your advertising, the more persuasive it will be.

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The best ideas come as jokes. Make your thinking as funny as possible.

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Don't bunt. Aim out of the ball park. Aim for the company of immortals.

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