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Michael Schudson

Sales may lead to advertising as much as advertising leads to sales.

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Buy me and you will overcome the anxieties I have just reminded you of.

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If advertising is not an official or state art, it is nonetheless clearly art.

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Advertising generally works to reinforce consumer trends rather than to initiate them.

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Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

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American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

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Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

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It is very likely that many firms spend more on advertising than, for their own best interests, they should.

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The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

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Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

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