If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

quote by Michael Schudson
Added by Lucian Velea
Comment! | Vote! | Copy!

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

quote by Michael Schudson
Added by Lucian Velea
Comment! | Vote! | Copy!