You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
quote by David Ogilvy
Added by Lucian Velea
Comment! | Vote! | Copy!