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William Bernbach

Word of mouth is the best medium of all.

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Our job is to bring the dead facts to life.

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In communications, familiarity breeds apathy.

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The most powerful element in advertising is the truth.

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Today's smartest advertising style is tomorrow's corn.

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In advertising not to be different is virtually suicidal.

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I warn you against believing that advertising is a science.

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If your advertising goes unnoticed, everything else is academic.

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Properly practiced creativity can make one ad do the work of ten.

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Advertising doesn't create a product advantage. It can only convey it.

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