As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.
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From day one our next generation system will run all our exsisting software - so that gives us a head start.
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We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
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But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.
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Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!
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There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics.
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I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation.
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So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new.
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What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.
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And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.
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