The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.