Latest quotes | Random quotes | Latest comments | Add quote

Rosser Reeves

Unless a product becomes outmoded, a great campaign will not wear itself out.

quote by Rosser ReevesReport problemRelated quotes
Added by Lucian Velea
Comment! | Vote! | Copy!

Share

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

quote by Rosser ReevesReport problemRelated quotes
Added by Lucian Velea
Comment! | Vote! | Copy!

Share

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

quote by Rosser ReevesReport problemRelated quotes
Added by Lucian Velea
Comment! | Vote! | Copy!

Share

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

quote by Rosser ReevesReport problemRelated quotes
Added by Lucian Velea
Comment! | Vote! | Copy!

Share
 

If you know another quote, please submit it.

Search


Recent searches | Top searches