If you don't execute your ideas, they die.

quote by Roger von Oech
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It's important for the explorer to be willing to be led astray.

quote by Roger von Oech
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Necessity may be the mother of invention, but play is certainly the father.

quote by Roger von Oech
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Take advantage of the ambiguity in the world. Look at something and think what else it might be.

quote by Roger von Oech
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Either you let your life slip away by not doing the things you want to do, or you get up and do them.

quote by Roger von Oech
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Most people think of success and failure as opposites, but they both are products of the same process.

quote by Roger von Oech
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If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.

quote by Roger von Oech
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It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.

quote by Roger von Oech
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Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day.

quote by Roger von Oech
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Remember the two benefits of failure. First, if you do fail, you learn what doesn't work and second, the failure gives you the opportunity to try a new approach.

quote by Roger von Oech
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