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Philip Crosby

Successful people breed success.

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Quality has to be caused, not controlled.

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The great discoveries are usually obvious.

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We can spend our whole lives underachieving.

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Slowness to change usually means fear of the new.

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In a true zero-defects approach, there are no unimportant items.

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Eliminating what is not wanted or needed is profitable in itself.

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Being convinced one knows the whole story is the surest way to fail.

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Change should be a friend. It should happen by plan, not by accident.

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You have to lead people gently toward what they already know is right.

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