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Phil Knight

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

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Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

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We could see that he was a charismatic guy who jumps over the moon and is very competitive, but nobody could have predicted what he would become to our culture.

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At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.

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