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Northrop Frye

Advertising - a judicious mixture of flattery and threats.

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The most technologically efficient machine that man has ever invented is the book.

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It is of the essence of imaginative culture that it transcends the limits both of the naturally possible and of the morally acceptable.

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Americans like to make money; Canadians like to audit it. I know no other country where accountants have a higher social and moral status.

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The pursuit of beauty is much more dangerous nonsense than the pursuit of truth or goodness, because it affords a stronger temptation to the ego.

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In our day the conventional element in literature is elaborately disguised by a law of copyright pretending that every work of art is an invention distinctive enough to be patented.

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Culture's essential service to a religion is to destroy intellectual idolatry, the recurrent tendency in religion to replace the object of its worship with its present understanding and forms of approach to that object.

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The metaphor of the king as the shepherd of his people goes back to ancient Egypt. Perhaps the use of this particular convention is due to the fact that, being stupid, affectionate, gregarious, and easily stampeded, the societies formed by sheep are most like human ones.

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Just as a new scientific discovery manifests something that was already latent in the order of nature, and at the same time is logically related to the total structure of the existing science, so the new poem manifests something that was already latent in the order of words.

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