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Michael Porter

Sound strategy starts with having the right goal.

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The essence of strategy is choosing what not to do.

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Innovation is the central issue in economic prosperity.

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The company without a strategy is willing to try anything.

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Strategy 101 is about choices: You can't be all things to all people.

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The chief strategist of an organization has to be the leader - the CEO.

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Change brings opportunities. On the other hand, change can be confusing.

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A strategy delineates a territory in which a company seeks to be unique.

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Companies operating in urban communities have a tremendous ripple effect.

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Finally, strategy must have continuity. It can't be constantly reinvented.

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