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Marvin Bower

Business leaders shape public opinion.

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The course of business shapes public opinion.

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Decisions should be based on facts, objectively considered.

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A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge.

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People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.

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A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.

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Convinced that behavior and conduct are every bit as important as skills and expertise, I sought to build the firm into an enduring, values-based institution.

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Basic philosophy, spirit and drive of an organization have far more to do with its relative achievements than do technological or economic resources, organizational structure, innovation and timing.

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