But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.
quote by Jim Cantalupo
Added by Lucian Velea
Comment! | Vote! | Copy!
So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.
quote by Jim Cantalupo
Added by Lucian Velea
Comment! | Vote! | Copy!
The fact of the matter is, most of our orders are not supersized. Less than five per cent are supersized - that's never mentioned. The whole issue has been supersized itself.
quote by Jim Cantalupo
Added by Lucian Velea
Comment! | Vote! | Copy!
But, on balance, we seized the marketplace. We've got a great infrastructure. And yes it's struggling in some areas because of some external factors and some internal factors.
quote by Jim Cantalupo
Added by Lucian Velea
Comment! | Vote! | Copy!
We cover hamburgers, chicken, veggie burgers, salads, we've got a pretty broad range. To me, McDonald's isn't only about the food. It's about the prices, it's about the way we eat.
quote by Jim Cantalupo
Added by Lucian Velea
Comment! | Vote! | Copy!
But you know the second month I was here I put out a healthy lifestyles directive. The pundits will say it was because we were sued. Well that's what they say. It was never about that.
quote by Jim Cantalupo
Added by Lucian Velea
Comment! | Vote! | Copy!
And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.
quote by Jim Cantalupo
Added by Lucian Velea
Comment! | Vote! | Copy!
The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000.
quote by Jim Cantalupo
Added by Lucian Velea
Comment! | Vote! | Copy!
But I tell you, I would really be interested if there was a partner we could take in, that could put them over here on the side, that would allow us full leverage and access down the road.
quote by Jim Cantalupo
Added by Lucian Velea
Comment! | Vote! | Copy!
But we had a pretty diversified portfolio of businesses around the world and things tended to offset each other. But one or two years ago, we had a lot of things happening at the same time.
quote by Jim Cantalupo
Added by Lucian Velea
Comment! | Vote! | Copy!