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Jerry Della Femina

Thank you for making me nouveau riche.

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A lot of its readers are of an age where they forget to cancel.

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I honestly believe that advertising is the most fun you can have with your clothes on.

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It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.

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That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

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I'm hard-nosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one day somebody gives you a job, you can say, Gee, I was lucky I happened to go up there today. But, dammit, I was going to go up there sooner or later in the next seventy years. If you're persistent in trying and doing and working, you almost make your own fortune.

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