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Jeff Zucker

More traffic means more advertising dollars.

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Michael Jackson is the ultimate traffic accident. People can't take their eyes off him.

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I've said this forever - I've always believed the Today show is more than the sum of its parts.

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It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing.

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People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

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It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

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