I don't believe every download is a lost sale.
I just try to get inside the song and imagine what comes next.
I think somehow you need to get to a certain point in your life where the notion of failure is absurd.
Treating your audience like thieves is absurd. Anyone who chooses to listen to our music becomes a collaborator.
We live in a connected world now. Some find that frightening. If people are downloading our music, they're listening to it. The internet is like radio for us.
Stop trying to treat music like it's a tennis shoe, something to be branded. If the music industry wants to save money, they should take a look at some of their six-figure executive expense accounts. All those lawsuits can't be cheap, either.
We'd been noticing how much more important the internet had become - once information is out there in the world now, anyone can get it. Since that was beginning to happen with the record anyway, we figured, OK, let's just stream it for free ourselves.