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Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

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Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

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There are two kinds of companies: Those that work to try to charge more and those that work to charge less. We will be the second.

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Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

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We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.

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We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

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