Your margin is my opportunity.
A company shouldn't get addicted to being shiny, because shiny doesn't last.
If you never want to be criticized, for goodness' sake don't do anything new.
If you only do things where you know the answer in advance, your company goes away.
If you're long-term oriented, customer interests and shareholder interests are aligned.
All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
If you double the number of experiments you do per year, you're going to double your inventiveness.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.