But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
quote by Jay Chiat
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Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.
quote by Jay Chiat
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Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
quote by Jay Chiat
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Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.
quote by Jay Chiat
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We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
quote by Jay Chiat
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Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
quote by Jay Chiat
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Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
quote by Jay Chiat
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One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
quote by Jay Chiat
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Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
quote by Jay Chiat
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Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
quote by Jay Chiat
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