I like the Gap ad, the khaki one. I liked that.
quote by Jay Chiat
Added by Lucian Velea
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It's hard to build a brand, competitively, and tell people what you do as well.
quote by Jay Chiat
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Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
quote by Jay Chiat
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If you really think about it, when watching television, you have product placement all the time.
quote by Jay Chiat
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In the '20s they were telling us wed all have our own private plane and take vacations to the moon.
quote by Jay Chiat
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I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
quote by Jay Chiat
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The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
quote by Jay Chiat
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The team architecture means setting up an organization that helps people produce that great work in teams.
quote by Jay Chiat
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