What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.
quote by Frank Luntz
Added by Lucian Velea
Comment! | Vote! | Copy!
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
quote by Frank Luntz
Added by Lucian Velea
Comment! | Vote! | Copy!
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.
quote by Frank Luntz
Added by Lucian Velea
Comment! | Vote! | Copy!
Quite frankly Ted, the very mention of the word 'Republican' seems to have negative connotations for the Americans in our studio.
quote by Frank Luntz
Added by Lucian Velea
Comment! | Vote! | Copy!
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.
quote by Frank Luntz
Added by Lucian Velea
Comment! | Vote! | Copy!
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.
quote by Frank Luntz
Added by Lucian Velea
Comment! | Vote! | Copy!
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.
quote by Frank Luntz
Added by Lucian Velea
Comment! | Vote! | Copy!
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.
quote by Frank Luntz
Added by Lucian Velea
Comment! | Vote! | Copy!
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
quote by Frank Luntz
Added by Lucian Velea
Comment! | Vote! | Copy!
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
quote by Frank Luntz
Added by Lucian Velea
Comment! | Vote! | Copy!