Politics is gut; commercials are gut.

quote by Frank Luntz
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My job as a pollster is to understand what really matters.

quote by Frank Luntz
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If you're a good numbers person, you're a bad language person.

quote by Frank Luntz
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Traditional market researchers are cold and calculating and scientific.

quote by Frank Luntz
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How I say it has as much of an impact on what people think of me as what I say.

quote by Frank Luntz
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The way you communicate an idea is different than the way you communicate a product.

quote by Frank Luntz
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We as Americans assume that big companies are bad, and big power companies are even worse.

quote by Frank Luntz
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Sound science must be our guide in choosing which problems to tackle and how to approach them.

quote by Frank Luntz
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Some people call it global warming; some people call it climate change. What is the difference?

quote by Frank Luntz
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Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.

quote by Frank Luntz
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