Politics is gut; commercials are gut.
My job as a pollster is to understand what really matters.
If you're a good numbers person, you're a bad language person.
Traditional market researchers are cold and calculating and scientific.
How I say it has as much of an impact on what people think of me as what I say.
The way you communicate an idea is different than the way you communicate a product.
We as Americans assume that big companies are bad, and big power companies are even worse.
Sound science must be our guide in choosing which problems to tackle and how to approach them.
Some people call it global warming; some people call it climate change. What is the difference?
Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.