Market segmentation s a natural result of the vast differences among people.

quote by Donald Norman
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We expert teachers know that motivation and emotional impact are what matter.

quote by Donald Norman
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User-centered design means working with your users all throughout the project.

quote by Donald Norman
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If you think the products don't match what you want from a product, don't buy it.

quote by Donald Norman
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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

quote by Donald Norman
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Readers always seem to think that the author has some control over the design of their books.

quote by Donald Norman
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Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

quote by Donald Norman
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I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

quote by Donald Norman
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Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

quote by Donald Norman
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And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

quote by Donald Norman
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