You won't catch me giving clear lectures.
quote by Donald Norman
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Everyday people are not very good designers.
quote by Donald Norman
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Knowing how people will use something is essential.
quote by Donald Norman
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To me, error analysis is the sweet spot for improvement.
quote by Donald Norman
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In my opinion, no single design is apt to be optimal for everyone.
quote by Donald Norman
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I prefer design by experts - by people who know what they are doing.
quote by Donald Norman
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I believe that robots should only have faces if they truly need them.
quote by Donald Norman
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Beauty and brains, pleasure and usability - they should go hand in hand.
quote by Donald Norman
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So what does a good teacher do? Create tension - but just the right amount.
quote by Donald Norman
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