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Casey Kasum

Always be consistent.

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It's been amazing, the number of commercials that I've done, starting back in 1968. It must be 8,000.

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For the most part, that message hasn't changed a lot over the years - love is still love, and heartbreak is still heartbreak.

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I was drafted and went to Korea where I had an opportunity to create a production team that did dramatic and comedy shows. I had also done a little disc jockeying.

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The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.

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I like the storytelling and reading the letters, the long-distance dedications. Anytime in radio that you can reach somebody on an emotional level, you're really connecting.

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I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.

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I started radio in 1950 on the Lone Ranger radio program, a dramatic show that emanated from Detroit when I was 18 years old and just beginning college. I did that for a couple of years.

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We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records.

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For years everyone looked toward the demise of radio when television came along. Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger.

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