British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage.
Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers.
I think the idea of mixing luxury and mass-market fashion is very modern - wearing head-to-toe designer has become a bit passe. It's a new era in fashion - there are no rules. It's all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.