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Anita Roddick

I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.

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The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.

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Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

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But the minute we went public on the stock market, which is how our wealth was created, it was no longer how many people you employed, it was how much you were worth and how much your company was worth.

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But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.

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Years ago nobody was elected on the economic ticket. It was either the education platform, or it was health or it was other issues. It is only recently that economic values have superceded every other human value.

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Look at the Quakers - they were excellent business people that never lied, never stole; they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.

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I am still looking for the modern equivalent of those Quakers who ran successful businesses, made money because they offered honest products and treated their people decently... This business creed, sadly, seems long forgotten.

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Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.

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