In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
quote by Marshall McLuhan
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
quote by Marshall McLuhan
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
quote by Marshall McLuhan
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
quote by Marshall McLuhan
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I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
quote by Marshall McLuhan
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
quote by Marshall McLuhan
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
quote by Marshall McLuhan
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
quote by Marshall McLuhan
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As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
quote by Marshall McLuhan
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
quote by Marshall McLuhan
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