The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.

quote by James Cash Penney
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There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.

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The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.

quote by James Cash Penney
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Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.

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My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.

quote by James Cash Penney
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Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.

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The art of effective listening is essential to clear communication, and clear communication is necessary to management success.

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It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.

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The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.

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We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.

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