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Robert McChesney

Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.

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So the system we have in radio and television today is the direct result of government policies that have been made in our name, in the name of the people, on our behalf, but without our informed consent.

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So that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country.

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Which is supposed to mean they're doing something in their broadcasting they would not do is they were simply out to maximize profit; if they were really public service institutions, not purely profit maximizing institutions.

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The cost of congressional and presidential campaigns has been leaping every two or four years. I think this year it will be 60 percent more than 1996; well over twice as much as in 1992 in the presidential and congressional races.

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When the government picked companies and gave them monopoly rights to frequencies in San Francisco and Los Angeles and New York and Chicago, it was picking the winners of the competition; it wasn't setting the terms of the competition.

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If you're running for reelection in the House of Representatives race, you know, it's very important to you that you be on fairly good terms with the local affiliates in the largest market in your area. I mean you don't want to antagonize them.

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The whole process of getting licenses to broadcast, which took place decades ago, was done behind closed doors by powerful lobbies, and wealthy commercial interests got all the licenses with no public input, no congressional input for that matter.

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Also, the commercial media in a superior position, really, to any other corporate lobby, because where would people hear about commercial media or corporate media criticism, where would they hear criticism of them other than in the commercial media?

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The commercial broadcasters have tremendous influence in Washington, D.C., for a couple of reasons. First, they're extremely rich and they have lots of money and they have had for a long time, so they can give money to politicians, which gets their attention.

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