The first step in exceeding your customer's expectations is to know those expectations.

quote by Roy H. Williams
Added by Lucian Velea
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In marketing you must choose between boredom, shouting and seduction. Which do you want?

quote by Roy H. Williams
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The salability of an item can often be improved while the value itself remains unchanged.

quote by Roy H. Williams
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A good story often increases the salability of an item without increasing its actual value.

quote by Roy H. Williams
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

quote by Roy H. Williams
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.

quote by Roy H. Williams
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People don't trade money for things when they value their money more highly than they value the things.

quote by Roy H. Williams
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The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

quote by Roy H. Williams
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In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.

quote by Roy H. Williams
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Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

quote by Roy H. Williams
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