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Robert McChesney

When the government allocates monopoly rights to frequency, and there are only a handful in each community, it's picking the winners in the competition.

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So it's a much more difficult issue to organize around, because you can't get media at all to make your case. And that's where cases tend to be made politically.

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Maybe if you and ten of your friends could pool your savings and borrow some money and actually buy some obscure station in Sonoma, and then take some chances and have some fun.

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Because what's going on now, and this applies mostly to television stations in the largest markets too, but TV stations basically are now the primary receivers of campaign spending.

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What I've found is that there is a tremendous interest in these issues, across the political spectrum, sort of left-right terms we used to describe people don't really hold here exactly.

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And they've got to be held accountable; our broadcasting system has to be made accountable; and unless it is, it's going to be very hard to change anything else for the better in this country.

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If you look at the history of broadcasting, what you find is the National Association of Broadcasters is a trade association whose mission is to protect the interests of the commercial broadcasters.

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One survey that I saw that was published I think in Variety or Electronic Media within the last three weeks says that now the average hour of radio in the United States has 18 minutes of commercials.

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The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.

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Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.

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