We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

quote by Leo Burnett
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There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

quote by Leo Burnett
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

quote by Leo Burnett
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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

quote by Leo Burnett
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When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

quote by Leo Burnett
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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

quote by Leo Burnett
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I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

quote by Leo Burnett
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

quote by Leo Burnett
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I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

quote by Leo Burnett
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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

quote by Leo Burnett
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