The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.
quote by Dick Wolf
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Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
quote by Dick Wolf
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The heart and soul of network programming is series programming, the weekly repetition of characters you like having in your house.
quote by Dick Wolf
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The environment doesn't change that radically. You are still going to go home at night and NBC is going to be there, ABC and CBS will still be there.
quote by Dick Wolf
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I would say that if you really wished to be a working member of the community, don't go out on strike because then there's no work and no potential of work.
quote by Dick Wolf
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Everybody knows things are not the same. The people running the TV end of a major vertically integrated company know how much money a successful show can make.
quote by Dick Wolf
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I get bored with establishing shots of people getting out of cars and walking into buildings, getting into elevators and then 45 seconds later they have a line.
quote by Dick Wolf
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The threat to free television. The reason television is free is because it is a life support system for commercials. That fundamental aspect is about to change.
quote by Dick Wolf
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The agendas on the management side of the table now are not in sync like they used to be because you have vastly different entities supplying programming to networks.
quote by Dick Wolf
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I don't think you can really make television based on what you think audiences want. You can only make stories that you like, because you have to watch it so many times.
quote by Dick Wolf
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