The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
quote by Leo Burnett
Added by Lucian Velea
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
quote by Leo Burnett
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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
quote by Leo Burnett
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
quote by Leo Burnett
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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
quote by Leo Burnett
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
quote by Leo Burnett
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
quote by Leo Burnett
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The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
quote by Leo Burnett
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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
quote by Leo Burnett
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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
quote by Leo Burnett
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