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Jef I. Richards

Advertising is the 'wonder' in Wonder Bread.

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In advertising, sex sells. But only if you're selling sex.

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Advertising is totally unnecessary. Unless you hope to make money.

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Advertising is speech. It's regulated because it's often effective speech.

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Creativity is an advertising agency's most valuable asset, because it is the rarest.

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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

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Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

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I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

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Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

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In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

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