Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new
ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

quote by Edward De Bono
Added by Veronica Serbanoiu
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

quote by Edward de Bono
Added by Lucian Velea
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

quote by Edward de Bono
Added by Lucian Velea
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

quote by Edward de Bono
Added by Lucian Velea
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Design is really a special case of problem solving. One wants to bring about a desired state of affairs. Occasionally one wants to remedy some fault but more usually one wants to bring about something new. For that reason design is more open ended than problem solving.It requires more creativity. It is not so much a matter of linking up a clearly defined objective with a clearly defined starting position (as in problem solving) but more a matter of starting out from a general position in the direction of a general objective.

quote by Edward De Bono
Added by Veronica Serbanoiu
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