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Edward De Bono

Cleverness is like a lens with a very sharp focus. Wisdom is more like a wide-angle lens.

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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.

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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

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I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.

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Creativity involves breaking out of established patterns in order to look at things in a different way.

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An idea that is developed and put into action is more important than an idea that exists only as an idea.

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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.

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I'll be damned if I am not getting tired of this. It seems to be the profession of a President simply to hear other people talk.

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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

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Edward De Bono
Edward De Bono