Business must be the solution, not the problem.
Changing mass consciousness is an individual responsibility.
Whatever we'll be forced to do later, we should be doing now.
We should be able to support our own economy within our own borders.
We don't have to sacrifice a strong economy for a healthy environment.
It's not an if - we're going to have to change. Oil is simply going to be gone.
When we realize we can make a buck cleaning up the environment, it will be done!
The premise is simple: One economy and one environment, and they're interdependent.
When I was a kid, we never heard of smog, ozone depletion, acid rain, green house gasses.
It's fun to be a little bit different in the world, to make a few new trails of your own.